When the first Polynesian settlers arrived at these shores well over a thousand years ago, Lahaina offered them abundant freshwater streams, verdant valleys with fertile volcanic soil, warm, sunny days and a pristine, bountiful sea. Even today, much of this can still be said of Lahaina. Steeped in a history which consistently documents its progress from one era to another, Lahaina has retained a flavor of each to this day. Over 18,000 full-time residents call Lahaina home. Our challenge, as the caretakers of this legacy, is to continue to support compatible tourism while protecting Lahaina's unique cultural and natural resources, and to sustain the viability of our community.

Please browse through the many pages of our website, so you can get a "feel" for this historic town, the special events that showcase it, the variety of activities available, and the people and businesses who keep it all together. From Lahaina to Ka'anapali and Kapalua, West Maui holds the key to Hawaii's heritage. Aloha!

Our Mission Statement

LahainaTown Action Committee promotes, preserves, and encourages the historical, cultural, social, commercial and environmental vitality of Lahaina.

Who We Are and What We Do

Action is an apt middle name for LahainaTown Action Committee (LAC), which was formed by businesses owners and residents in 1988 to preserve the historic integrity, re-kindle the small town atmosphere and promote the uniqueness of Lahaina. LahainaTown Action Committee is a 501 (c)(4) non-profit organization. LAC is primarly self funded through membership dues, event revenue and promotional product sales, and is pro-active, results-oriented, entrepreneural, non-profit with wide spread community support.

LahainaTown Action Committee is known for their large scale events which are well organized, well publicized and well attended by the public. LahainaTown Action Committee events are included in national and international media, as well as local and statewide media. The LAC office receives many calls from visitors planning their trip to Maui to coincide with a scheduled event. In addition to its events, LahainaTown Action Committee operates the Lahaina Visitor Center at the Old Lahaina Courthouse. The Visitor Center, open daily and staff primarily with volunteers, provides free, friendly and unbiased information to the public.

LahainaTown Action Committee also manages the Lahaina Heritage Museum on the second floor of Old Lahaina Courthouse. Open daily, the museum is where Lahaina's "history and culture come alive." Additionally, LAC serves as a liaison between residents, businesses and other organizations who work together to maintain the historic districts of Lahaina and address the concerns of the West Maui community.

Welcome to Lahaina, the small town and world-class destination.

LTAC invites you to Join the Mission!